Here in Canada, agents know (and love) the Meliá resorts in
the sunny south – especially the 29 in Cuba - but did you know there’s a whole
lot more to this huge Spanish hotel chain?
Headquartered in Majorca, the group now numbers over 350
properties in 40 countries around the world, including 82 in the American
zone. They do business under several brands including the luxury tier
Paradisus, Gran Meliá and ME, a “lifestyle brand” which targets urban hipsters
with a menu of ongoing events from upscale fashion shows to reality TV staging
to a Mercedes Benz show.
On the upscale tier are Meliás and for business travellers
Innside; and on the midscale tier Katmandu, Sol (which has properties in the
Mediterranean) and TRYP for business travel.
And, as Meliá execs explained during a recent sales mission
in Toronto, they are specialists at the boutique hotel-within-a-hotel concept,
providing such amenities as butler service and private check-in.
What’s up next? After extensive renovations and upgrades,
the Meliá Braco Village will open in Jamaica mid-December on the site of the
former SuperClubs Breezes. Come January, Innside will debut its 1
American property in the heart of Manhattan, adjacent to Macys and near Madison
Square Garden; while at the same time ME will debut in Miami in a former
upscale condo. How hip is that?
And agents will love to learn about Meliá PRO, their loyalty
program which includes incentives of commissions from 12 to 16% when you book
direct, plus points good towards stays, upgrades, meals etc. But, Rodolfo
Cresta, Director of Leisure Sales for North America reminded us that Meliá’s
resorts are also featured by all major ITC suppliers.