Closing The Sale: You Don’t Have To Be A Tough Guy

Marilee Crocker, Travel Market Report

Sales expert John Parke says most salespeople don't understand that 'closing the sale' doesn't mean pushing a customer. Nor does the process have to feel awkward or difficult. Closing the sale is simply the 3rd stage in the sales process where all you are doing is confirming. It should be an easy next step when the first two are done well.

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