10.02.15

Jaw Tube

WestJet Sets Up Valentine's Day Proposals For 2 Couples In Barbados

In November, WestJet set up hidden cameras inside a Michael Hill jewellery store in Newmarket, ON. 

There were many people shopping for engagement rings that day but the airline selected 2 men - J.P. and Mike - and asked if they would be interested in proposing to their girlfriends - Stephanie and Heather - in Barbados.

"Both J.P. and Mike agreed, but of course they couldn't tell Stephanie and Heather that's why they were going to Barbados," said Corey Evans, WestJet's Manager of Community Investment, Sponsorship and Experiential Marketing. "The girls thought they were auditioning to appear in a new WestJet commercial that we were shooting in Barbados, and had no idea what was going to happen."

The kicker was that WestJet would decide when and where the men would actually pop the question.

 








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