Air Canada Named #1 Airline In Customer Loyalty By Brand Keys
Air Canada is the leading airline in customer loyalty according to Brand Keys 2015 Customer Loyalty Engagement Index (CLEI).
The 19th annual survey, conducted by independent marketing research firm, Brand Keys, measures a brand's ability to meet customers' expectations better than the competition.
For the 2015 index, Brand Keys surveyed more than 36,000 US and Canadian consumers, ages 18 to 65, and examined 540 brands in 64 categories to measure the degrees of loyalty that consumers exhibit toward their favourite brands.
"Recognition of Air Canada as the #1 airline for customer loyalty in North America is a tremendous honour," said Craig Landry, Air Canada's Vice President, Marketing. "[This] speaks to Air Canada's focus on engaging customers and our continuing investments in world class products and services. In addition, this ranking recognizes our employees for their hard work and professionalism taking care of customers to earn their loyalty."