WestJet Named One Of Canada's Top Brands By Brand Finance
Brand Finance, one of the world's brand valuation consultancies, has once again ranked WestJet in the top 100 Canadian brands.
The airline has a valuation of USD $629 million as of 01JAN 2015 - its enterprise value is more than USD $3 billion.
WestJet moves to #67 in the ranking - up 7 spots from last year.
Brand Finance calculates brand value by determining the royalties a corporation would have to pay to license its brand if it did not own it. Similar to a credit rating, brands are also assigned a rating from AAA+ to D according to strength, risk and potential of a brand relative to its competitors. Brand Finance is a London, England-based brand valuation consultancy, with offices in more than 15 countries.