WestJet, WestJet Vacations Receive Highest Score In 2014 Nielsen EquiTrend Study

WestJet Airlines and WestJet Vacations received the highest brand equity scores among airline and vacation package supplier brands in Canada for the 2014 Nielsen EquiTrend Study.

This is the 4th consecutive year WestJet has received top marks in the travel domestic airline category and the 3rd for WestJet Vacations in the travel package supplier category.

A sample of 4,103 Nielsen Canadian panel members ages 15 and over were surveyed online from November 21 to December 22, 2014. The survey took an average of 30 minutes to complete and the total number of brands rated was 204.

(will not be published)