Alitalia Unveils New Uniform Collection

Alitalia unveiled its new staff uniform collection at a catwalk show held recently in Rome. Created by Italian haute couturier Ettore Bilotta at his atelier in Milan, the carrier says that its new “Alitalia Collection takes inspiration from the glamorous golden days of Italian fashion in the 1950s and 1960s and Italy’s rich heritage, culture and national identity.”

Cramer Ball, Chief Executive Officer of Alitalia, said: “We are introducing a new look which captures the spirit of Alitalia today as it continues on its journey of renewal and growth. In doing so, we also celebrate its illustrious 70 year history. Our aim was to create a stylish collection which would represent Italian excellence around the world. This is a country at the forefront of global style and design. The new uniforms complement the renaissance of the Alitalia brand and the rejuvenation of its aircraft fleet and products for its customers.”

The new uniforms will be gradually introduced system-wide from early July and worn by Alitalia’s 5,700 cabin crew and ground crews, including check-in and lounge staff.

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