WestJet Recognized as Canada's Most Trusted Airline
WestJet is Canada's most trusted airline according to the Gustavson School of Business at the University of Victoria's Brand Trust Index. The results are based on a survey of more than 6,000 Canadians across 276 brands.
"To be seen as the most trusted airline in Canada speaks to the heart of what a caring airline should be known for," commented Gregg Saretsky, WestJet President and CEO. "The more than 20 million guests who book and fly with us each year do so with the confidence that we'll take care of them and I'm pleased that the efforts of our WestJetters are recognized."
The Gustavson Brand Trust Index was established to raise awareness of the role trust plays in the minds of consumers when making purchase decisions and measures the relationships between social equity, trust, and advocacy for brands in Canada.