Air Transat’s Ad Campaign Calls On Canadians

Air Transat has launched its latest advertising campaign, building on the concept introduced last year with the signature “Vacation is Calling/ Ça sent les vacances. ”  

“Through this new campaign developed with the Sid Lee agency, Air Transat is more than ever living up to its brand promise, which is to brighten the everyday with the joy of vacations,” says Geneviève LeBrun, Vice-President, Marketing, Transat Tours Canada. “

Transat offers a large selection of all-inclusive packages to 36 different destinations in Florida, Mexico, the Caribbean as well as Central and South America, and a choice of some 650 hotels with more than 45 of them exclusive to the tour operator.  Transat also offers five collections, each featuring a range of hotels to suit their customers specific needs: Luxury, Distinction, Solo, Family, and Sun Savvy.

To watch one of the new campaign videos, click here.

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