TravelOnly Symposium At Sea
Pictured left to right: Gregory Luciani - President and CEO of TravelOnly, Dana Gain – National Sales Director of Norwegian Cruise Line (Canada), Mary Jo Cutaia – BDM of Norwegian Cruise Line, Patrick Luciani – Chairman of the Baord of TravelOnly, Sandra Gardiner – Director of National Accounts of AmaWaterways (Canada), Ann Luciani – CFO of TravelOnly, Sinthia Gawlak – Senior Vice President of Marketing and Sales of TravelOnly, Ian Elliott – Vice President of Retail Sales and Marketing of TravelOnly
Over 130 travel agents and partners recently returned from TravelOnly’s inaugural Symposium at Sea aboard the Norwegian Getaway. The week was focused on education and sales training and President and CEO, Gregory Luciani, announced that TravelOnly would be adding a new brand to its portfolio – Cruise TravelOnly.
“As a separate brand, it’s another way to position ourselves in the marketplace,” remarked Luciani. He continued, “We know from our market research that people, especially first-time cruisers, like to buy cruises from companies with the word ‘cruise’ in it. That vernacular makes customers feel more confident.” This approach will see TravelOnly increasing its investment in cruise marketing for cruise sales, resulting in higher sales volumes and commissions for agents. “We’re going to invest in a new marketing budget for our Associates so if they’re going to do consumer shows, cruise shows, cruise nights in their local communities, we’ll have more funds available to them to support these initiatives,” Luciani stated.