TS To Donate $1 For Every 'Like' To Help Kids On Valentine's

Air Transat is celebrating Valentine’s Day this year by helping kids in Canada and around the world through its Small Change, Big Hearts program. From midnight to 11:59 p.m. on 14FEB, Air Transat will donate $1 for every like, comment or share on its Facebook and Instagram pages, up to $10,000.

Set up in 2004, Air Transat’s Small Change, Big Hearts program aims to collect small change, in any currency, from passengers aboard its aircraft, to donate to SOS Children’s Villages and the Children’s Wish Foundation.

“As a tourism company, giving back to communities has always been a given for Transat,” says Annick Guérard, Chief Operating Officer at Transat. “That was the incentive behind Small Change, Big Hearts, an initiative that allows us to offer constant support to two organizations that are near and dear to our heart and that make a real difference in the lives of thousands of children every year. And we’re happy to say that we have accomplished our mission, since Transat has donated more than six million dollars to both charities since the creation of this program in 2004.”

Clients who purchase a Transat package can also contribute to Small Change, Big Hearts by donating $1, $2 or $5 at the time of booking.

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