Chicago Boasts Record Tourism Numbers
David Whitaker, president & CEO of Choose Chicago; Mayor Rahm
Emanuel, City of Chicago; and Desiree Rogers, chair of Choose Chicago.
Mayor Rahm Emanuel and David Whitaker, President & CEO of Choose Chicago, announced Chicago reached record tourism levels in the first quarter of 2018. The results build on Chicago’s record performance of 55.2 million visitors in 2017 and “reflect the city’s growing strength in attracting more leisure visitors and convention delegates,” said Choose Chicago in a statement.
In the first quarter of 2018, total rooms occupied reached a record 2.33 million, an increase of 10.5 per cent. The double-digit growth was fueled by both an increase in leisure rooms booked – up 7.1 per cent, and a significant increase in group rooms booked – up 20.5 per cent. The occupancy rate increased 5.7 per cent, up to 61.2 per cent, which ties for the highest level ever recorded, set over a decade ago.
“We’re encouraged to see the momentum continue as Chicago experiences unparalleled growth, especially in winter visitation,” said Whitaker. “A primary focus of Choose Chicago and our partners is to establish Chicago as a 12-month visitor destination for both vacationers and meetings delegates.”