SAA Names Sonal Sharma Director, Sales Development For Canada

South African Airways (SAA), the national flag carrier of South Africa, has announced the appointment of Sonal Sharma as director, sales development for Canada. He will be based in Toronto and will report to Marlene Sanau, VP Sales – North America. 

In his new role, Sharma will be responsible for implementing sales and marketing strategies to grow business relationships with South African Airways’ travel trade partners and key tourism industry organizations in Canada. 

“Sonal is a high-calibre sales professional whose experience in business development will bring great value to increasing SAA’s position in Canada,” said Sanau. “His wealth of previous experience with international airlines will further enhance SAA’s partnerships with our key travel industry partners in the market.” 

Sharma joins the SAA sales team with over 15 years of experience in sales and leadership roles in the airline and hospitality industry. Prior to joining SAA, he served in sales management positions with several international airlines in the Middle East, where he was responsible for strategic business development and sales planning to increase market presence. 

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