Sandra Moffatt Joins Tourism Ireland As Trade Promotions & Digital Marketing Exec
Dublin native Sandra Moffatt has joined the growing team at Tourism Ireland as its new Trade Promotions and Digital Marketing Executive in Canada. Tourism Ireland is responsible for promoting the island of Ireland overseas as a unique travel destination.
Moffatt’s main focus will be the planning and implementation of targeted programs of trade marketing activities with key Canadian travel partners, tour operators, and airlines. She will also oversee the management of digital communications in order to strategize and grow both leisure and business travel from Canada to the island nation.
“We are delighted to have Sandra onboard,” announced Dana Welch, Manager, Tourism Ireland, Canada. “She has a strong knowledge of destination marketing and the travel industry and brings a wealth of digital communications experience to the role. Last year the island of Ireland welcomed a record number of Canadian visitors and we look forward to continued growth as we roll out our year-round marketing program designed to continue this momentum in 2018.’’