WS Goes Pink In OCT
WestJet and its employees are “going pink” in support of breast cancer awareness initiatives during the month of October, through uniform updates, the CIBC Run for the Cure and fundraising campaigns.
For the third consecutive year, WestJet uniforms will feature custom-designed pink neckwear and hats that have been made available to employees with 100% of the purchase price going to the Canadian Cancer Society.
"As a proud supporter of the Canadian Cancer Society and the breast cancer cause, we are delighted that WestJetters have raised more than $441,000 in the last five years for life-saving breast cancer research and programs through our annual fundraising campaigns," said Richard Bartrem, WestJet vice president marketing communications. "Over half of our workforce is represented by women and it's incredible to see us continue to unite together and show what our caring spirit can do in support of a tremendous cause. We are committed to making breast cancer beatable and will be proudly wearing pink this month to help bring awareness to those who have been affected by the disease."