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TreadRight Unveils New Video Highlighting Wildlife Project In India

The TreadRight Foundation has unveiled a new video that highlights one of the organization’s Wildlife projects in India.

Created to learn more about Wildlife SOS’s work to save elephants from negligent and abusive situations and to bring attention to the group’s influential #RefuseToRide campaign, the video brings takes viewers on a journey of education and compassion in India.


It might be your dream to ride elephants, but this is an elephant’s worst nightmare,” said Kartick Satyanarayan, co-founded & CEO of Wildlife SOS. Riding an elephant may seem innocuous considering the large size of the animal, but the reality is quite different, and extremely shocking. Coupled with the fact that these elephants are beaten mercilessly to make them ‘ride-able’ and ‘photo-friendly,’ the excruciating pain that elephants suffer through to carry people on their backs only adds to their misery.”


“The never-ending demand from tourists for animal sports and entertainment is keeping this grotesque industry alive. If tourists stop riding elephants, elephant abuse and exploitation will automatically end. As long as there are huge profits to be made by exploiting these animals, the abuse and exploitation of the animals in the tourism and entertainment industry will persist,” added Satyanarayan. 


“Elephants are extraordinary animals and it’s natural to want to experience them up close,” said Shannon Guihan, program director, The TreadRight Foundation. “However, responsible travellers will look more closely and begin to understand the decades of pain, suffering, and cruelty that goes into producing that one-off tourist experience and recognize the need to refuse to ride. We’re honoured to help Wildlife SOS spread this message.” 

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