Rod Hanna Promoted To Director Of Sales, Canada For Saint Lucia Tourism

Saint Lucia Tourism Authority's Rod Hanna with Open Jaw's Nina Slawek.

Rod Hanna, the energetic and highly visible representative of the Saint Lucia Tourism Authority in Canada has been promoted to Director of Sales, Canada.

The promotion is part of a new organizational structure in Canada for the SLTA, designed to  streamline marketing operations. Under the new structure, marketing activities for Canada are now assigned to the SLTA Head Office in Saint Lucia, optimizing capabilities across the organization. 

In-market sales efforts and the Canadian public relations program remain based on the ground in Toronto. Global social media activities continue to be based in Canada as well. 

“As we continue development of the important Canada market, our teams in Saint Lucia and Toronto will remain focused on marketing Saint Lucia to consumers and trade audiences across Canada,” said Jackie Mathurin, Senior Marketing Manager, Saint Lucia Tourism Authority. 

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