Sam Youssef Named Marketing VP for Red Label Vacations
Red Label Vacations Inc. (RLV) has promoted Sam Youssef to Vice President, Integrated Marketing.
Effective immediately, Youssef will lead all marketing activities across all channels that support the strategic and creative direction of RLV. Youssef will also ensure the company's brand awareness and values are communicated in meaningful ways, as well as develop multi-platform marketing strategies for RLV’s wholesale division.
“Sam brings extraordinary depth and breadth of related experience to this role. His creative nature and strategic planning made him a perfect fit for this role,” says Frank DeMarinis, CEO, RLV. “Sam has an incredible wealth of experience and a proven track record of successful marketing tactics. I am confident that our wholesale marketing division will thrive under Sam’s leadership.”
Youssef joined RLV in 2014, while his career in marketing, advertising and e-commerce stretches over two decades in roles in both retail and wholesale environments.
Sam can be contacted at Sam.Youssef@travelbrands.com.