Riviera River Cruises Appoints Barbara Sargent As Regional Sales Director For B.C. & Western U.S.

Riviera River Cruises is expanding its North American presence with the addition of a Regional Sales Director, Barbara Sargent, to cover the western U.S. and British Columbia. 

Sargent, who has more than 30 years of experience in the travel industry, will be based in Southern California. 

She worked as a travel advisor for 11 years and also held positions in business development and sales with Trafalgar Tours, Norwegian Cruise Line, Insight Vacations and other companies.

“I’m excited to join Riviera and to share their European river cruises with the agency community out west,” said Sargent. “River cruising is a highly competitive marketplace and Riviera has a great product at a great price – it will be a pleasure to represent them.”

The company says the new role is in response to increased interest and demand from customers, particularly in the western U.S.

“Barbara is a seasoned and well-respected salesperson, and we’re pleased that she’s joining our growing sales team,” said Marilyn Conroy, Riviera River Cruises’ Vice President Sales and Marketing North America. “At Riviera, we pride ourselves on our relationships with travel professionals, and the addition of Barbara allows us to extend those relations west across North America.”


Sargent can be reached at barbara.sargent@rivierarivercruises.com.

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