Creative Group's President Visit Canada With Warm Welcome Post-Merger

L-R: Creative Group President Janet Traphagen; Terry Manion, Senior Vice President, Business Development/Canada; and Ellie MacPherson, Senior Vice President, Canada Operations.

Creative Group's President, Janet Traphagen, recently met with 60 members of the meetings and incentives teams from the company's Canadian operations.

“We are super excited to be expanding into Canada and we welcome all this incredible talent,” she said.

Creative Group is the result of a merger between Canada’s Vision Travel (owner of Strategic Meetings + Incentives, or SM+i) with the United States’ Direct Travel in 2017. In SEP 2019, Direct Travel also acquired Meridican, which had a 30-year presence in the meetings and incentives industry.

The two Canadian entities now operate as Creative Group under the current Canadian leadership team.

“This new and larger entity provides expanded opportunities for customers and broader career options for our staff,” says Traphagen. “For customers, we can provide increased buying power, additional offerings, expanded staff resources and best practices for a range of industries. From the employee perspective, there are new career paths and increased training options. The cultures of our companies are so well-aligned that our joining together will be powerful.”

Creative Group, founded in 1970, is a full-service meeting, incentive and recognition company headquartered in Illinois, with offices across the U.S. and, now, Canada. Creative Group was acquired by Direct Travel in 2015.

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