WestJet Hosts Travel Agent Advisory Board In Puerto Vallarta
From 27-29NOV, WestJet hosted members of its Travel Agent Advisory Board (TAAB) at Marival Armony Luxury Resort & Suites in Puerto Vallarta for three days of planning and discussion about the future of the airline.
The event was attended by 40 TAAB members from across Canada, representing both leisure and corporate agents.
Attendees learned more about upcoming WestJet initiatives from speakers including Charles Crowder, Vice President of Sales & Distribution, and Jane Clementino, Director of Agency Sales.
Alfredo Tan, Chief Digital & Innovation Officer, spoke to the airline’s digital future.
“It has been an exciting year for WestJet, but there is even more to come in 2020,” said Crowder.
“The TAAB meeting in Puerto Vallarta was a great opportunity for us to share where we’re going as an airline and get some valuable insight into what our trade partners would like to see from us in the coming year.”
The TAAB members participated in Corporate and Leisure workshops hosted by representatives from WestJet on topics including Airport Operations, Network Planning, WestJet Vacations and corporate travel.
According to Clementino, the feedback from its members has resulted in the implementation of more than 75 initiatives since the creation of the TAAB five years ago.