WestJet Christmas Miracle, To Give Or Receive?
WestJet today released its Christmas Miracle video, To Give or Receive, highlighting real acts of giving and receiving, with a twist.
This year, families visiting a market in Toronto were invited into a life-size WestJet blue Santa. WestJet left it up to them, to decide whether to give or receive the presents waiting under the Christmas tree.
"The conversation around giving and receiving is a powerful one and this year's video finds inspiration in both sides of the story," said Richard Bartrem, WestJet Vice-President Marketing Communications. "The authentic reactions and emotions made possible through these acts make this year's Christmas Miracle truly heartwarming."
With presents like a $2,500 WestJet gift card, a beach vacation and more, the choice was up to Canadians to either give the gift to families with sick children staying at a Ronald McDonald House or keep it for themselves.
WestJet is committed to keeping families close when a child is sick by providing the gift of flight to its WestJet Cares for Kids partner Ronald McDonald House Charities Canada. To Give or Receive participants who chose to donate their gift were also invited to join a special celebration at Ronald McDonald House Charities South Central Ontario in Hamilton, Ont.
"For over 10 years, our incredible partners at WestJet have helped us keep families from across Canada close together during a very difficult time in their lives," said Cathy Loblaw, CEO, RMHC Canada.
CommentsSuzanne Christie - December 9, 2019 @ 15:49
I think this is the best yet. WestJet you are amazing. Thank you for being so inspiring and generous.