TDC Kicks Off National Leadership Conference In Mexico
Transat Distribution Canada (TDC) welcomed a delegation of around 200 travel agency owners, preferred partners and members of the TDC leadership team on 5DEC for its bi-annual National Leadership Conference at the Marival Armony Luxury Resort & Suites in Punta de Mita, Mexico.
The course of the next week will entail workshops, strategic reflection, discussions, and various presentations to support network members in their business objectives.
A First Day Focused On Strategy And Innovation
Joseph Adamo, Transat's Chief Distribution Officer and TDC President, provided an update on the operator's strategic priorities, highlighting the special relationship between TDC and Transat.
He also emphasized the growth of TS fleet and airline network, the effect of the Transat brand on the market and the impact it has on the travel agency network, as well as the importance of customer loyalty in today's competitive environment.
GM of TDC Louise Fecteau reviewed a 2019 year filled with numerous projects and achievements, including the update to the gift card program and the opening of the eX par Voyages Transat laboratory agency in Brossard, QC.
"At TDC, our dedicated team is committed to providing you with the best support so that you can focus your energy and efforts on growing your business," she shared with agency owners.
"This year, in our continuous effort to find ways to innovate, TDC's Industry Relations team connected with preferred partners in a completely new way to promote their offer to the network members present."
Joseph Adamo, Transat's Chief Distribution Officer
and TDC President and Louise Fecteau, TDC General Manager.
The day ended with a welcome reception on the beach with a view of Banderas Bay and the Pacific Ocean.
Innovation A Continued Focus In 2020
Several of TDC’s preferred partners spoke with agency owners to share updates and discuss business objectives.
"TDC's trusted relationship with its approximately 60 preferred partners allows us to maintain our position as a market leader by offering benefits in all areas for both franchise members and consumers," said Susan Bowman, Vice President of Marketing and Industry Relations. "And we are always pleased to acknowledge their tremendous contribution to our development and reputation."
Innovation, highlighted Fecteau, would once again be a major focus this year, both in terms of content and how the company operates.