Marilyn Cairo Named Karisma's New Associate VP Sales, North America

Marilyn Cairo has been promoted to associate vice president of sales for North America at Premier Worldwide Marketing (PWM), the exclusive worldwide representative for Karisma Hotels & Resorts. 

In her new role, Cairo is responsible for all facets of sales, including retail, weddings, groups and wholesale for Karisma’s hotel collections in Latin America and the Caribbean. 

Cairo, whose career in marketing and sales spans three decades, now oversees the entire trade business, and manages a team of 20 representatives focused on driving bookings from the U.S. and Canada. 

She joined PWM as senior director of retail sales, North America. During her two-year tenure, she revamped the sales team to focus on a brand strategy for Karisma’s portfolio, and realigned the group’s focus, resulting in a 30% year-over-year growth in sales for groups travelling in 2020.

Prior to joining Karisma, Cairo served as director of marketing for SMS Lodging, which owns boutique hotels in Key West and South Beach, FL. She was also the managing partner for a hospitality solutions company after spending several years at Sandals Resorts in roles including marketing programs manager and inside sales manager.

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