Saint Lucia Launches 2020 Summer Of Festivals In Toronto

L-R: Laura Dijana Higgins, sommelier at Amethyst Wine Agency, created a signature
cocktail for the event, the Lucian Solution; Rod Hanna, Director of Sales Canada, SLTA;
Beverly Nicholson-Doty, CEO, SLTA; Andrew Ricketts, President, Total Public Relations Canada.

Still riding a high from its record-breaking number of overnight visitors in 2019, The Saint Lucia Tourism Authority launched its 2020 summer festival lineup in Toronto yesterday evening on the 24th floor of the chic Hotel X.


Media and travel advisors enjoyed a performance by Juno-award winning singer Sean Jones, setting the right tone for the upcoming festivities.  


L-R: Jenelle Ernest, CEO, Brand Talk Media; emcee for the evening, Lil Red;
Beverly Nicholson-Doty; Andrew Ricketts.

Beverly Nicholson-Doty, CEO of the Saint Lucia Tourism Authority, told Open Jaw that the summer shows and events are just another reason for Canadians to visit the destination, beyond its already renowned and revered Pitons, sulfur springs, beaches and other natural attractions. She added that travellers can often enjoy savings when travelling to the island in the low-peak summer season. 


Kicking off the festival season is the Saint Lucia Jazz Festival in collaboration with Jazz at Lincoln Centre in May, followed by Carnival in June/July. There's also the Creole Heritage Month in October and Saint Lucia Roots & Soul (with the date yet to be confirmed).


Travel advisors are all smiles with CJ Smith, Senior National Sales Manager,
Unique Vacations Canada and Rod Hanna.

"There is always a reason to come to Saint Lucia," said Nicholson-Doty. 


Last year, Saint Lucia broke the 400,000 overnight visitor mark for the first time ever, which Nicholson-Doty said was in part the result of the incredible support the destination gets here in Canada. 


Juno-award winning R&B singer Sean Jones and his band performed a soulful,
groovy set throughout the evening.

And Saint Lucia's room boom reflects that growth. According to Nicholson-Doty, the island currently has approximately 5,000 rooms on offer and is looking to add another 2,000 within the next five years.

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