YUL To Display Bell Let's Talk Logo Promoting Mental Health Awareness

For the first time, the Bell Let's Talk logo is being displayed on the façade of YUL. Through this initiative, ADM Aéroports de Montréal is aiming to provide a higher visibility to mental health and promote community action and awareness about this issue.

Bell Let's Talk Day is Wednesday, 29JAN.

"Mental health is an aspect of individual well-being that is often overlooked, but deserves our full attention. When we were given an opportunity to get involved in this cause, we saw it as a small gesture that will help support this important campaign," said Philippe Rainville, President and CEO of Aéroports de Montréal.

The theme of this year's Bell Let's Talk Day, held on 29JAN, is Mental Health: Every Action Counts.

"We thank ADM Aéroports de Montréal for taking action to support Canadian mental health with this creative and high-profile acknowledgment of the Bell Let's Talk campaign," said Mary Deacon, Chair of Bell Let's Talk.

"We hope everyone travelling through Montréal-Trudeau International Airport will be inspired to undertake their own actions help create positive change for people living with mental illness."

ADM Aéroports de Montréal joins Bell in inviting everyone to take part in the mental health conversation on Bell Let's Talk Day. Bell will donate 5 cents to Canadian mental health programs for each of these communications on 29JAN, at no extra cost to participants beyond what they would normally pay their service providers:

  • Talk: Every mobile and every long distance call made by Bell wireless and phone customers
  • Text: Every text message sent by Bell wireless customers
  • Twitter: Every tweet and retweet using #BellLetsTalk, featuring the special Bell Let's Talk emoji, and every Bell Let's Talk Day video view at Twitter.com/Bell_LetsTalk
  • Facebook: Every Bell Let's Talk Day video view at Facebook.com/BellLetsTalk and every use of the Bell Let's Talk frame
  • Instagram: Every Bell Let's Talk Day video view at Instagram.com/Bell_LetsTalk
  • Snapchat: Every use of the Bell Let's Talk filter and every Bell Let's Talk Day video view
  • YouTube: Every Bell Let's Talk Day video view at YouTube.com/BellCanada

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