Jamaica Hits The Ice With Promotion At Toronto Maple Leafs Game

The Jamaica Tourist Board’s Donnie Dawson, Angela Bennett and Dan Hamilton played
host to travel industry partners.

First it was bobsledding, now hockey. Jamaica seems to have a real affinity for the icy sports of the Great White North. For our part, we prefer our ice to be in a glass and bathed with Appleton Estate Jamaican Rum and a squeeze of lime, but to each their own!

The Jamaica Tourist Board had a strong presence at Scotiabank Arena this week as the Toronto Maple Leafs took on the Arizona Coyotes. An advertising truck outside the arena showed video of sun and Jamaican beaches, while a ska band entertained on the concourse during intermissions. And a lucky pair of Leafs fans won a free trip to the island courtesy of Red Tag.

From left: Elvi Cal, VP Product, TravelBrands; Sandra Joaquim – Manager, Strategic Partners –
Red Label Vacations; Angela Bennett, Regional Director, Canada, Jamaica Tourist Board;
Sam Youssef, VP Integrated Marketing – TravelBrands; Dianne Jackson, VP Retail, Red Label Vacations;
and Donnie Dawson, Deputy Director of Tourism for the Americas, Jamaica Tourist Board.

In town for the event was Donnie Dawson, the JTB’s Deputy Director of Tourism for the Americas. He welcomed tour operator executives, ACTA representatives and trade media to a private box for the game, and Jamaican flavours (and Appleton rum!) were on the catering menu.

Dawson told Open Jaw that Canadians – the second-largest source of tourists to Jamaica – have a great affinity for the island and its culture, music and cuisine.

“We love that Canadians feel increasingly comfortable in getting out of their resorts and getting a taste of the real Jamaica. That’s what makes people want to keep coming back,” Dawson told Open Jaw.

The Jamaica Tourist Board had a strong presence at Scotiabank Arena during a
Toronto Maple Leafs game.

ACTA President Wendy Paradis and Director Marketing, Communications &
Partnerships Marco Pozzobon enjoy the game.

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