Jamaica Tourist Board Marks 65 Years

The Jamaica Tourist Board received the award for "Caribbean’s Leading Tourist Board” at the World Travel Awards 2020. Pictured is Jamaica’s Minister of Tourism Edmund Bartlett (centre) flanked by senior executives from the JTB (L-R): Donnie Dawson, Deputy Director of Tourism, Sales; Elizabeth Fox, Regional Director, UK/N Europe; Francine Carter-Henry, Manager, Tour Operators & Airlines; Camile Glenister, Deputy Director of Tourism, Marketing; Angella Bennett, Regional Director, Canada; and Donovan White, Jamaica’s Director of Tourism.

On April 1, 2020, the Jamaica Tourist Board (JTB) celebrated 65 years of serving as the Caribbean destination's national tourism agency.

As the national agency tasked with marketing Destination Jamaica, the JTB runs promotional campaigns to attract travellers to the island.

"I am delighted to be at the helm of this great organization, as we mark our 65th anniversary," said Donovan White, Jamaica’s Director of Tourism. White has been at the helm of the JTB since 2018.

"The fact that we continue to be successful indicates that we are doing most things right in connecting with our audience. Our approach to marketing is all around data and using data to specifically target travel consumers where they are, and using all the available technology."

The JTB says that this anniversary could only be attained through important strategic partnerships with diverse stakeholders, including airlines, tour operators, accommodation entities, cruise lines, media, artisans, Jamaicans locals and many other important partners.

"The 65th anniversary of the Jamaica Tourist Board provides the opportunity to say thank you," said White. "Thank you to the visionaries who laid the foundation for us to build on and thank you to every Jamaican, every member of staff, past and present, for their immeasurable support and sacrifice."

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