Viking Launches Viking.TV, A New Travel Experience Channel
Karine Hagen, Executive Vice President of Viking.
As destinations and other travel entities turn to the digital realm to market themselves and stay relevant during the coronavirus pandemic, river and ocean cruise line Viking is charting its own way on the web with the launch of Viking.TV.
Viking.TV offers a library of pre-recorded and live-streamed videos that Viking guests would have enjoyed onboard their respective cruise itineraries. The videos feature daily themed content, commentaries from a variety of experts, Viking-produced destination insights, reading lists, filmography and music playlists by popular itinerary, a digital cookbook and more.
“Right now, we are all staying at home instead of travelling together, but that does not have to mean that the only thing we can do is watch the news,” said Viking's Executive Vice President Karine Hagen.
“My father, Torstein Hagen, and I felt that if we cannot for the time being bring our guests to the world, let’s bring the world to our guests. Viking.TV is a way for us to continue exploring the world in comfort—from the comfort of our homes. And as soon as actual travel is less complicated again, we are ready to welcome you onboard.”
A screenshot of Viking.TV content.
Here are some of the themes for the daily content sessions:
Museum Mondays – Viking hosts “Munch Moments” onboard its ocean ships every afternoon, showcasing a curated collection of Norwegian artist, Edvard Munch. On Viking.TV, Museum Mondays will take the place of the onboard event, and viewers can expect streamed sessions with the museum’s director and various curators, providing virtual privileged access to exhibitions, experts and restoration facilities.
Resident Historian Tuesdays – Viking’s Resident Historian faculty provides guests with lectures and roundtable discussions on significant milestones in world history. Each Tuesday, a Resident Historian will host a lecture followed by a livestreamed Q&A session.
Wednesdays with Music – On Wednesdays, Viking.TV will showcase artists, composers and conductors.
Guest Speaker Thursdays – Viking host many experts in the fields of science, the arts and exploration onboard its ships as guest lecturers. Every Thursday, Viking.TV viewers can enjoy meaningful conversations with a variety of academics and individuals who have led extraordinary lives. Upcoming hosts include veteran British broadcaster journalist Anne Diamond; world-renowned Norwegian explorer Liv Arnesen; and Xander Parish, principal dancer with the Mariinsky Ballet in St. Petersburg.
Fridays at Home at Highclere Castle - Every Friday, visitors to Viking.TV can get a glimpse of life “At Home at Highclere,” the castle widely recognized as the filming location of Downton Abbey, as the Countess of Carnarvon broadcasts tours and conversations.
Wellness Weekends – Saturdays and Sundays on Viking.TV are dedicated to wellbeing during uncertain times and will feature staff from the LivNordic spas onboard Viking’s ocean ships, as well as other selected hosts, largely focusing on yoga and meditation.