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Saint Lucia Releases New Tourism Campaign As It Begins Phased Reopening

The Saint Lucia Tourism Authority (SLTA) released a new tourism marketing campaign called "She is Saint Lucia…Let Her Inspire You" as the Caribbean island nation begins a phased reopening after Covid-19.

The SLTA says the video is inspired by the fact that Saint Lucia is the only country in the world named after a woman.

"As the world gradually reopens in the wake of COVID-19, travellers are beginning to seek vacation escapes," said Minister of Tourism Honourable Dominic Fedee.

"Our new tourism marketing campaign is an opportunity to highlight both our responsible reopening and the inspirational spirit of Saint Lucia, as we implement policy that allows us to coexist with COVID-19."

The borders of Saint Lucia officially opened to international travellers on 04JUN, 2020 as part of Phase One of their reopening plan.

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