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TreadRight Extolls Power Of Indigenous Storytelling In Short Film

TreadRight Ambassador Sarain Fox in front of The Canadian Museum of History on  the banks of the Ottawa River

The TreadRight Foundation has released a short film featuring its ‘People’ Ambassador, Sarain Fox (Anishinaabe). The short film highlights the critical role that Indigenous stories and knowledge play in truly appreciating a place and its people. Set in Ottawa, and Algonquin, the Anishinabek territory, the short film features The Canadian Museum of History on the banks of the Ottawa River which was originally a place of trade for hundreds of Indigenous Nations. The video can be found on TreadRight’s YouTube channel here.

“It’s important that we keep our traditions and our culture alive, but also Indigenize the new modern times that we’re going into so that we can continue to share our stories with future generations,” says Theland Kicknosway, (Cree, Potawatami,) an Indigenous singer, dancer and youth advocate also featured in the video.

The Canadian Museum of History and the Manitobah Mukluks Storyboot School are featured on select itineraries in The Travel Corporation’s (TTC) family of brands. TTC is working to integrate an increasing number of Indigenous experiences on its brand itineraries to support for Indigenous communities worldwide.

Shannon Guihan, Chief TreadRight & Sustainability Officer at TTC notes that, “Throughout the travel interruption, TreadRight has maintained financial support for all its active projects and now wants to draw attention to the opportunity that both our industry and travellers themselves face, which is to make meaningful decisions as we see the gradual return of travel.” TreadRight projects are funded through the profits of supporting TTC brands, and not from guests or other donations.

Overall, TreadRight and Sarain Fox’s goal is to encourage responsible travel that will have a lasting positive impact on the land travelled. 

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