Kenroy Herbert Appointed Chairman Of Anguilla Tourist Board
Tourism entrepreneur Kenroy Herbert has been appointed as the new Chairman of the Anguilla Tourist Board (ATB).
“My new chairmanship is an incredible opportunity to make a difference at a critical time in our tourism industry. I look forward to faithfully serving the people of Anguilla, growing Anguilla’s market share and the variety of immersive experiences for visitors gracing our shores," Herbert said.
In his new role, Herbert will lead the seven-member Board in overseeing global operations of the ATB across all source markets. He said his top priorities include improving the arrival and departure experiences for guests, increasing visitorship from current and emerging markets, increasing tourism revenue by exploring new niche markets and reopening the destination after COVID-19.
The recently appointed Minister of Tourism of Anguilla, Haydn Hughes, commented: “With rich experience in hospitality, designing and delivering unique vacation and travel experiences, Chairman Herbert is the ideal person to take up the chairmanship of the ATB at this time. I am confident he will successfully guide the Board and the organization in positioning Anguilla as the leading destination not only in the Caribbean, but also in the world.”