Sandra Moffatt Is Tourism Ireland's New Marketing Mgr, Canada; Dana Welch Promoted To NY Office

Sandra Moffatt & Dana Welch

Tourism Ireland has appointed Dana Welch to the position of Vice President Marketing, USA. Sandra Moffatt will be taking over her role as Marketing Manager, Canada.

Welch will relocate from Toronto, where she has led Tourism Ireland’s operations in Canada as Marketing Manager since 2014, to lead the Trade & Industry and Publicity teams in New York.

Moffatt joined Tourism Ireland in 2018 as Trade & Digital Executive, with previous digital marketing experience gained in an agency environment.

"I wish both Dana and Sandra every success in their new roles, and look forward to working with them as we develop a new recovery strategy and activate an innovative plan to re-start Irish tourism from North America in the coming months," says Alison Metcalfe, Executive Vice President North America & Australia.


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