Pascal Prinz Named Chair Of European Travel Commission's Canada Chapter

The European Travel Commission (ETC) has appointed Pascal Prinz, Director Canada at Switzerland Tourism, as the new Chair the Canada chapter. 

He takes over the position from Dana Welch, Manager for Canada at Tourism Ireland, who coordinated the association’s operations in the market for the past three years. Welch has left the Canadian office of Tourism Ireland to work in the New York City bureau.

In his new role, Prinz will lead ETC’s activities to restore Canadian travel to Europe.

“This is obviously a very difficult year and it might take some time, but we will work hard to bring Canadians back to Europe. This pandemic will not stop the love of Canadians for Europe," said Prinz.

"I thank the European Travel Commission and its members for their trust. This appointment is a big honour for me. Travel and tourism is one of the largest industries worldwide, accounting for one in 10 jobs globally. I look forward to navigating this crisis together with my European colleagues and to rebuilding jobs both in Canada and Europe."

Prinz, a marketing specialist with 14 years of experience, has been the Director Canada and Trade Manager Central USA for Switzerland Tourism for 2,5 years. 

Prior to this, Prinz worked at Switzerland Tourism in New York as Trade Manager East Coast, as Trade Relations Manager (Europe) for the Swiss Ministry of Economic Affairs (SECO) in Bern and held positions with the Swiss Ministry of Foreign Affairs at the Embassies of Switzerland in Washington D.C. and Berlin.

Canada ranks third among all out-of-region outbound travel markets to Europe, with 6.5 million Canadians visited the continent last year. Tourist arrivals from Canada to Europe are currently forecast to decline by an average of 35% in 2020 due to the impact of the pandemic.

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