Direct Travel Launches New Initiative 'Holidays For Heroes'

This holiday season, Direct Travel, Inc. is launching a new initiative that celebrates the community and aims to give renewed hope. The Holidays for Heroes giveaway will give 10 winners a pair of round-trip air tickets and accommodations for two at select resort properties throughout Mexico.

Individuals can submit nominations for everyday heroes who are making a difference in the lives of their friends, family, co-workers, customers or patients. Nominees could include essential workers, frontline professionals, or someone who has made an impact while facing challenges posed by the COVID-19 pandemic. Members of the travel community, as well as the pubic, are invited to participate in the contest. Winners will be drawn on 24DEC, 2020.

“Traditionally, this is a time of year for both reflection as a company and giving back to those around us,” said John Coffman, Chief Financial Officer at Direct Travel.

“Even with all of the disruption the travel industry has experienced in 2020, our team felt it was important to find a way to recognize the heroes that have given us all reasons for encouragement as we look to the holiday season and beyond to 2021.”

Once entered, sharing the contest entry can earn the nominations additional entries by simply mentioning one of the following @directtravelinc, @directtravelvacations or @visiontravel_ca, plus including the hashtag #holidaysforheroes on each shared post.

One grand prize winner and nine additional winners will be provided with round-trip airline tickets for two and lodging at the Fairmont Mayakoba, Fiesta Americana Puerto Vallarta, Grand Fiesta Americana Querétaro, Iberostar Selection Playa Mita, Iberostar Selection Cancun or select Hilton Hotels & Resorts.

“The partners that have provided accommodations for this campaign are top tier resort properties, and we value their partnership,” said Gerard Bellino, Direct Travel’s Executive Vice President of Leisure Travel.

“They have stepped up to the plate to ensure that our winners are treated to a much-deserved experience of rest and relaxation in paradise.”

To nominate a hero, visit: dt.ca/HolidaysForHeroes or visiontravel.ca/HolidaysForHeroes where you can also read the hero story submissions, vote on nominees and access the full contest rules.

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