Biting Questions With Steve Goodfellow Director of Sales, Eastern Canada, Air Canada

Open Jaw
Where were you born?  Peterborough.

How long have you been in the business?
Just 7 months! Before that I spent 25 years in sales in the food industry, most notably with Nabisco, Kraft and Mondelez Canada – consumers would know their products Christie Biscuits and Cadbury Chocolate.

How many people work for you? 5 in Toronto and 1 in Halifax.

What’s the best part of the job? The people! Both internal and external – just how accommodating and supportive they’ve been of a new guy with fresh ideas. Having the opportunity to build a team and change the culture at AC. The chance to make a difference. 

What did you want to be as a kid? A sportscaster 

What was your 1 st ever job? Working at a golf course picking up the balls on a driving range.

What’s the scariest thing you’ve ever done? Change careers! (Laughs.) Actually, tree trekking, because I have major fear of heights – I find stepladders difficult! You climb along rope ladders from tree to tree.

Any guilty pleasures? Dirty martinis.

Favourite hotel?  I should point out that I’m new to travel and my vacations have been mainly to sunspots. I recently stayed at Sandals in the Bahamas which we enjoyed very much.

What’s on your iPad? Music – I love it and listen to all types, heavy metal, rap, country. Thousands of songs.

What do people not know about you? I am a college football junkie – I have season tickets to the University of Michigan. It’s a religion for sure.

Any hobbies or interests? Any sport...  golf, basketball.

When were you happiest? When my daughter Arden was born. She’s now 14.

What skill or talent do you most admire in someone? Risk takers who think outside the box.

Is there anything you won’t eat? Brussel sprouts.

What’s at the top of your bucket list? Golfing St. Andrews in Scotland.

Ever had a brush with fame? A number: sporting celebrities most recently Dan Marino, who used to QB the Miami Dolphins and Emmitt Smith, who used to play for the Dallas Cowboys.

What keeps you awake at night? Travel industry acronyms! (Laughs)

How do you spend your frequent flyer points? I’m still racking them up!

What is your greatest extravagance? Putting in an inground pool.

Who do you most admire in the industry? Calin Rovinescu, because of his risk-taking and visionary strategist perspective.

If you could change one thing about the industry what would it be? From a newcomer’s point of view, the industry could certainly be simplified.

If you could sit next to anyone on a long-haul flight, who would it be? Will Ferrell, because I’d laugh all the way to the destination.

Do you have a favourite charity? You know, I recently golfed at an event for Stomp the Stigma which is all about preventing suicide through better mental health. It really touched me.

What do you hope to be doing in 10 years? Have a full grasp of industry acronyms! And progressing and growing my career with Air Canada.

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