‘King Of Chinese Pop’ To Act As Norwegian Joy Godfather
Norwegian Cruise Line has announced that the ‘King of Chinese Pop,’ Wang Leehom, will act as Godfather of its soon to-be-unveiled 3,850 passenger vessel Norwegian Joy.
Arriving next summer, Norwegian Joy will be Norwegian Cruise Line's first purpose-built ship for the Chinese market. The ship will be based in both Shanghai and Beijing (Tianjin),
Along with serving as Godfather, the iconic Mandopop artist Leehom will also represent NCL China as its brand ambassador, introducing the Norwegian cruise experience to Chinese consumers through a variety of platforms, including television and radio commercial campaigns, as well as on social media.
Wang Leehom will become the first Chinese Godfather of any cruise ship brand, joining the likes of hip hop artist, Pitbull, Godfather of Norwegian’s most recent ship, the Miami-based Norwegian Escape.
Leehom’s role will include a number of special appearances including the traditional role of christening Norwegian Joy at the ship’s inauguration ceremony in Summer 2017.
A Chinese-American singer songwriter, music producer, actor, and film director, Wang Leehom is known as the “King of Chinese Pop” for his wide range of musical styles blending pop, rock, jazz, hip-hop, R&B, classical and traditional Chinese music.
His musical collaborations have included work with international stars including Tony Bennett, Avicii, Usher, Lang Lang, and JJ Lin. As a bridge between Eastern and Western worlds, Wang Leehom is a worldwide cultural ambassador, with a platform of more than 60 million social media followers.