Celebrity Launches 1st Ever Trade Loyalty Program

Open Jaw

Celebrity Cruises says it wants to show its “authentic appreciation to travel agents” with what it is calling the 1st ever trade loyalty program in North America for the cruising industry.

With the Celebrity Rewards incentive program, Celebrity is inviting more than 85,000 eligible travel agents in the U.S. and Canada to receive rewards for every qualified booking.

Travel agents who enroll in the program and register their Celebrity bookings can earn points and redeem for a reloadable gift card. For every qualified booking made on or after 01JAN17, agents will receive 500 points. When the agent reaches 2,500 points, they can redeem for $25 placed on the reloadable gift card.

Celebrity Rewards perfectly highlights the ‘Celebrity Distinction’ and our commitment to continuing to authentically partner with our valued trade professionals,” said Dondra Ritzenthaler, Senior Vice President Sales, Trade Support & Service. “Our travel partners are the experts we need and we value them greatly. Our new trade loyalty program encourages them to book even more guests on Celebrity Cruises, while at the same time celebrating their loyalty to us with infinite earning potential - it is a true win-win for everyone.”

To further incentivize Celebrity Cruises’ travel partners, all ChoiceAir bookings during January and February 2017 will earn 500 bonus points. For more information and/or to register, click here.


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