Swan Hellenic & Voyages Of Discovery Parent Collapses

Open Jaw

Long-struggling U.K. cruise and tour operator All Leisure Group has closed its doors. The company managed to sell off a number of its brands before closing – including Hebridean Island Cruises – but there were no takers for its cruise brands Swan Hellenic and Voyages of Discovery.

As well as cruise companies, All Leisure Group included escorted tour operators Travelsphere and Just You. Those brands were purchased by Canada’s G Adventures in the days before All Leisure closed.

At the time of its closing, All Leisure had about 7,000 bookings for future holidays affecting 13,500 people as well as 400 people abroad, all related to the cruise brands.

All Leisure Group was the creation of travel industry executive Roger Allard, who, in 2001, brought all of his brands under the All Leisure roof. Allard was one of the founders of Owners Abroad (which later became First Choice) in 1973. First Choice is now part of travel giant TUI Group.

Allard apologized to all those affected by the closure saying the company had been hit by a “perfect storm” of terror attacks in tourist destinations as well as the plummeting £. He was quoted as saying, “Since the Arab Spring the world has become a smaller place and it was no longer possible for us to take our small ships to Egypt or Libya and North Africa, Lebanon, Syria and the Black Sea have all become difficult and even Istanbul and Turkey have now been removed from the map.”

The collapse affects about 350 people who had been employed by the All Leisure Group, but approximately 200 jobs were saved with the sale of Travelsphere and Just You to G Adventures.


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