2019 Preview Brochure Details A Milestone Year For AmaWaterways
Bruce Parkinson, Open Jaw
As AmaWaterways prepares for its biggest year yet, with three ship debuts, the company has released its 2019 preview brochure. It features the river line’s new ‘Luxury of More’ messaging, and includes many new ways to experience destinations along the rivers of Europe, Asia and Africa.
“Innovation is at the forefront of our business and we’re always challenging our teams to think about ‘what’s next’ in terms of services, itineraries and ship design,” said Kristin Karst, AmaWaterways EVP and co-owner. “We can’t wait to see the fruits of our labour and innovation enjoyed by our friends, family and guests!”
In 2019, AmaWaterways will add three new ships to its European fleet – the most in a single year since the company’s 2002 launch – and the line says each will meet a different need of the growing river cruise market.
The most anticipated new ship is AmaMagna, a revolutionary vessel that will be almost twice the width of traditional European river cruise ships, giving guests onboard more space than ever before.
Sailing the Danube, AmaMagna will welcome 196 guests with spacious accommodations (a majority of staterooms will be 355 sq. ft. or larger), multiple dining options – including an al fresco restaurant – more onboard activities and enhanced evening entertainment.
“Research has shown that many ocean cruisers and active travellers have yet to experience river cruising because they thought the staterooms were too small, or the dining options and activities too limited,” said Rudi Schreiner, AmaWaterways president and co-owner.
“We are confident that AmaMagna, with the additional space and more diverse onboard programs will overcome these objections and open up a whole new market for us. I’ve had this unique ship on my mind for many years and am confident that now is the time to introduce my vision.”
Additionally, the line will introduce AmaMora, sister ship to AmaLea and AmaKristina, which will sail the Rhine river. AmaDouro, sister to AmaVida, will increase the options on Portugal’s Douro River as the region’s popularity continues to grow.
In 2019, AmaWaterways’ European fleet will also offer guests many new onboard activities and amenities. The company’s recently expanded Wellness Program will be rolled out to most European ships, giving guests the opportunity to join group exercise activities -- including morning stretches, yoga, cardio/core strengthening, resistance band workouts and circuit training – complemented by healthy eating options and relaxation techniques taught onboard.
As well, AmaWaterways will enhance its popular Wine Cruise Program. In 2019, the line will offer 60 hosted Wine Cruises – the most ever – giving more guests the opportunity to dive into the rich wine culture of the regions they travel through.
AmaWaterways will enhance its land programs in 2019 as well. For the first time, the company will offer an optional pre-cruise land extension for every itinerary, with new ways to experience landmark cities like Amsterdam, Budapest, Lucerne, Munich and Zurich.
The line is also adding new pre-cruise extensions in Bilbao and San Sebastian, Spain prior to embarkation on its Taste of Bordeaux itinerary, as well as a post-cruise option in Rwanda, Africa, which may be added to each of its five African itineraries. This extension is particularly awe-inspiring, as it gives guests the chance to experience Kigali and Volcanoes National Park, which is home to rare Silverback Mountain Gorillas and Golden Monkeys.
More shore excursions will also be available to guests traveling with AmaWaterways in 2019, as the company adds to its menu of complimentary options. New included excursions range from tours in the historic cities of Prague and Paris to exploring the countryside of Romania.
“As we move towards 2019, we have continued to evolve our product to ensure guests experience the ‘Luxury of More’ when sailing with AmaWaterways,” said Karst. “Whether it’s the new ships, excursions or special theme cruises, we are confident that 2019 will be our best year yet.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.