Carnival Launches Commissionable Upgrade Program For Agents

Bruce Parkinson, Open Jaw

Carnival Cruise Line is providing travel agents with an opportunity to offer specially-priced cabin upgrades to their booked clients with its new “Be the Hero” program. 

Effective immediately, travel agents may opt in via the line’s agent site – – to register to receive special upgrade offers. The offers, which will be sent out on a weekly basis starting 11APR, will range from upgrades within the booked category, from an interior to an ocean view or balcony, and an ocean view or balcony to a suite. Based on availability and on a first-come-first-served basis, all confirmed and paid upgrades will be fully commissionable.

“We know how much our guests value the experience of booking with travel agents and this upgrade opportunity provides an additional way for agents to deliver enhanced sales and service to their clients,” said Carnival’s Senior Vice President of Sales & Trade Marketing, Adolfo Perez. “Our research shows that guests who sail in upgraded accommodations have a greater tendency to continue booking at that level moving forward, making this an ongoing upsell opportunity for our travel partners.”

Travel agents may register to participate in the program starting 14MAR through 4APR. Payment on completed upgrades is due at the time of redemption and agents will receive a report, including their enhanced commission, the following day.

The “Be the Hero” program is the line’s latest addition to #thelist, which includes new travel agent initiatives as part of its “Travel Agents Rock” program. 

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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