Celebrity Unveils A US$500M+ ‘Reimagining’ Of Entire Fleet
Open Jaw, Kerry Sharpe
Celebrity Cruises has unveiled what it is calling ‘The Celebrity Revolution’ – a more than $500-million reimagining of the line’s entire fleet designed to give every ship features available on the line’s innovative Celebrity Edgeship.
“We launched The Celebrity Revolutionto do one thing – transform the way our guests experience the world. It began with the introduction of the industry-changing Celebrity Edge, and continued with the stunning Celebrity Flora,” said Lisa Lutoff-Perlo, president and CEO. “We are taking our entire award-winning fleet to the edge and giving people the vacation they truly deserve.”
Transforming the fleet has given Celebrity the opportunity to upgrade its suites on board Celebrity Millennium, Celebrity Constellation, Celebrity Infinity, and Celebrity Summit, and also design the newly added Reflection Suite and Signature Suites – found today on Celebrity Reflection – for Celebrity Solstice, Celebrity Eclipse, Celebrity Equinox, and Celebrity Silhouette.
With Celebrity Edge, the brand introduced The Retreat, an exclusive area for all Suite Class guests, something it will now implement fleet-wide. Every ship will offer The Retreat Sundeck, an open-air space with the feel of a high-end resort, and The Retreat Lounge (formerly Michael’s Club.)
“Every detail of our staterooms has been elevated, every comfort refined,” said Brian Abel, SVP, hotel operations. “By the end of The Celebrity Revolutionthe entire fleet will have the same quality, design essence, and consistency of modern luxury, bringing our fleet to the edge.”
The culinary experience was also factored in to this multi-million-dollar project. Qsine restaurant will be added across the fleet and completely renovated, now offering the brand’s virtual Le Petit Chef experience. Oceanview Café will be redesigned with an open, airy, marketplace-inspired design, while the main restaurants will undergo a redesign, with new finishes added throughout.
Other highlights include:
Expansion of the new SEA Thermal Suite – first introduced on Celebrity Edge – to offer an array of therapeutic spa experiences at sea;
Exclusive new shopping experiences featuring brands and designers, such as Shinola, John Hardy, and Hublot, plus state-of-the-art digital photo galleries;
Elevated bars and lounges, including the newly reimagined Passport Bar and an expansion of Celebrity’s popular Gastrobar concept, serving more than 40 craft beers, cocktails, and gourmet comfort food
Upgrades to public venues all throughout each ship, including The Hideaway, Team Earth, The Library, and more.
The first “revolutionary” revitalization will take place in 2019, beginning with the Celebrity Millennium, and will continue across the fleet through 2023.
Kerry Sharpe Columnist
Having worked in travel for the last 16 years, Kerry has experience covering the industry as media, as well as being under its lens when she worked for Thomas Cook, TravelBrands and itravel2000. A new mom, Kerry recently returned to the workforce and when she’s not chasing after her daughter, you’ll see her out and about covering industry events alongside her new BFF Tina the Travel Agent.