Cruise Industry Kicks Off Global #ChooseCruise Campaign In OCT
Open Jaw, Bruce Parkinson
This October, CLIA is urging travellers to #ChooseCruise. The initiative, formerly known as Plan a Cruise Month, unites the global cruise industry -- including cruise lines, travel advisors and global CLIA offices -- through an integrated campaign to promote positive messaging about why to choose and book a cruise vacation.
“The #ChooseCruise campaign is a way to highlight the many amazing reasons why travellers choose a cruise for vacation,” said Cindy D’Aoust, president and CEO, CLIA. “From spa experiences onboard to one-of-a-kind adventures on land, cruise travel offers the chance to check off bucket list items in a fun, carefree way.”
Throughout the month of OCT, CLIA will leverage daily observances and holidays to highlight the many reasons to #ChooseCruise and integrate cruising into popular social conversations throughout the month. Follow CLIA social channels for more information and sharable content:
Throughout OCT, cruise lines are offering exclusive deals and promotions. Travellers can take advantage of these special deals and find a CLIA Certified Travel Agent here. Agents will be able to access deals in the #ChooseCruise tool kit beginning 11SEPT.
CLIA will host a #ChooseCruise Webinar for travel agents on 11SEPT presented by Charles Sylvia, VP, Membership and Trade Relations. Other #ChooseCruise travel agent-centric events include weekly Twitter Events beginning on 26SEPT and running through 24OCT – a chance to learn the latest about the initiative and engage with cruise lines with a chance to win various prizes. CLIA will also provide a Travel Agent Tool Kit that includes: marketing materials, press release templates, social media support, logos, and more.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.