HAL Partners With Rolling Stone To Launch Live Music Venue at Sea
Open Jaw, Bruce Parkinson
Holland America Line is introducing Rolling Stone Rock Room, a new classic rock club developed in partnership with Rolling Stone, the world’s leading authority in music. Rolling Stone Rock Room lets cruisers step into a unique experience as a live band chronicles rock history as they kick out iconic hits.
Rolling Stone Rock Room will debut as part of the Music Walk area on Holland America Line’s Nieuw Statendam when it joins the fleet in December 2018 and on Koningsdam that same month.
“We are so excited to tap Rolling Stone’s incredible expertise to create a new live entertainment venue that will appeal to all our guests,” said HAL president Orlando Ashford. “Innovative and authentic music experiences are at the heart of all our entertainment offerings and is what distinguishes us in the industry. Classic rock appeals to people across generations because the music is universal, and Rolling Stone Rock Room will bring another incredible live music venue to our ships.”
Rolling Stone Rock Room will feature a live five-piece band playing a collection of hits inspired by the magazine’s top song lists.
“Rolling Stone and Holland America Line are two iconic brands that share the vision of bringing the best in music to cruisers,” said Meng Ru Kuok, CEO of Rolling Stone International. “We’re looking forward to this unique brand experience and the first partnership of its kind for us, to bring the Rolling Stone brand to life in the ultimate live rock venue at sea.”
The innovative Music Walk on Holland America Line ships offers a variety of live musical experiences encompassing several genres. In addition to Rolling Stone on Nieuw Statendam and Koningsdam, venues in Music Walk include Lincoln Center Stage, Billboard Onboard and B.B. King’s Blues Club.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.