The increasingly crowded luxury cruise sector is about to get some fresh competition.
MSC Cruises has announced it will build four ‘ultra-luxury’ cruise ships, with the first scheduled to be delivered in Spring 2023. The remaining three ships will come into service at a rate of one per year over the following three years.
Clearly MSC is going all-in with expansion -- these vessels are in addition to the ten ships the line is set to launch before the end of 2026.
The agreement with Fincantieri shipyard is set to cost in excess of $3 billion, while the 64,000GT, 500-cabin ships promise to feature the latest environmental technology and a highly innovative design.
“Our future ultra-luxury ships will come as close as it comes to a private yacht experience.
Pierfrancesco Vago, MSC Cruises’ executive chairman, said: “It is off the back of the great success of our ship-within-a-ship luxury concept that our guests asked us to enter into the ultra-luxury segment, as a natural evolution of the MSC Yacht Club.”
Vago says the new ships will be able to offer ‘unique’ itineraries due to their size, and promises that guest service will be taken to another level, include MSC Yacht Club butler service available 24/7.
“We are now introducing another new class, which will establish a new standard of ultra-luxury at sea with ships that will showcase the quality and highest standards that are associated with made in Italy.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.