CCL Launches Redesigned Travel Agent Finder On Carnival.com
Bruce Parkinson, Open Jaw
Carnival Cruise Line is launching a completely redesigned version of its Travel Agent Finder. The upgraded tool is more user-friendly and provides enhanced individual agency information, as well as displays more agencies to help consumers find a local travel professional within Carnival’s extensive network.
In the first phase of the redesign, which is complete, the look and feel of the page was updated to better match the cruise line’s main site, www.carnival.com. Further, it now uses Google Maps to display agency locations, providing a greater degree of detail and accuracy than was possible before.
“As we continue to deliver on our commitment to support our travel agent partners as they grow their business, we’ve significantly enhanced the functionality and the design of our Travel Agent Finder to make it easier for visitors on our website to find a local travel agent,” said Adolfo Perez, SVP of sales and trade marketing for Carnival.
“The new and improved Travel Agent Finder on our site is a more powerful tool for both our partners and their potential clients. We hope everyone takes full advantage of its usefulness.”
The user experience is enhanced by now displaying search results on the universally familiar Google Maps platform. In addition, users can input search criteria besides a ZIP Code to produce more accurate results when seeking a travel agent.
Those results provide more individual agency information, including phone number, email address and a website link, when available. From the travel agents’ perspective, functionality was improved to generate more agencies in the results.
The second phase of the redesign is expected to be complete in spring 2019, with the next upgrade providing home-based travel agency owners the ability to add their information to the system. Users will be able to see home-based agency locations displayed on Google Maps if the agency opts in to the program.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.