HAL Debuts Club Orange Program For Cruisers Seeking More Perks
Bruce Parkinson, Open Jaw
Holland America Line is introducing Club Orange, a program that provides exclusive benefits and amenities to guests looking to elevate their cruise experience. From a private dining venue to priority services and a dedicated concierge hotline, Club Orange allows guests to opt in to extra privileges available to a limited number of guests on each cruise.
Club Orange will be included for guests in Neptune and Pinnacle Suite categories, and will be available to purchase for a small number of non-suite staterooms on each sailing at a price of US$50 per person, per day.
The program is slated to launch on Koningsdam and Nieuw Statendam in DEC, with a rollout to the rest of the fleet in 2019.
“Club Orange allows guests to add extra premium benefits and luxury amenities to their cruise for a great value,” said Orlando Ashford, president of Holland America Line. “One of the reasons people choose Holland America Line is because of the quality of what we offer — the best food at sea, the most authentic live entertainment and our award-winning service — and Club Orange is another way for guests to enhance their cruise experience.”
Aboard Koningsdam and Nieuw Statendam, the Culinary Arts Center dining venue is being transformed into an exclusive Club Orange restaurant that will be open every day for breakfast and dinner. The complimentary venue will serve the same menu featured in Pinnacle Grill (breakfast) and the Dining Room (dinner) and also include additional daily dishes exclusive to the Club Orange restaurant.
When Club Orange is introduced on other ships of the fleet in 2019, a dedicated section of the Dining Room will be set-aside for the exclusive use of Club Orange guests for breakfast and dinner. Reservations in the private dining venue are not required but welcome.
Amenities that come with the exclusive Club Orange program include priority check-in and disembarkation, priority tender service and priority alternative restaurant reservations made on board. Club Orange guests also have a dedicated line at Guest Services and the EXC Tours shore excursion desk, as well as a dedicated concierge hotline on board for dining reservations, shore excursion assistance, general questions and support.
Additional benefits to Club Orange include an enhanced in-stateroom à la carte breakfast dining menu with complimentary premium selections such as steak and eggs or smoked salmon Benedict, a welcome glass of sparkling wine at dinner on embarkation day, premium bathrobe for use in stateroom (and available for purchase and monogramming), and an exclusive Club Orange tote bag.
The first and second guest in the same stateroom are both required to purchase the program. Club Orange is included for third and fourth guests in the same stateroom. Club Orange must be purchased prior to cruise departure and is not available for purchase on board.
Once a guest has booked their cruise, they or their travel advisor can add Club Orange by contacting Holland America line Ship Inventory at 1-888-628-8107 or 206-626-7381.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.