Hurtigruten’s MS Roald Amundsen To Feature Tallest LED Screen At Sea

Bruce Parkinson, Open Jaw

The world’s-first hybrid powered expedition cruise ship will also feature a high-tech centrepiece: the tallest LED screen at sea.

Spanning seven decks with a height of 17.5 metres, the screen will give guests aboard Hurtigruten’s MS Roald Amundsena truly unique welcome when they step on board.

“Our focus on state-of-the-art design, innovation and technology is not limited to the exterior. It also includes the interior and will take the guest experience to a whole new level,” Hurtigruten CEO Daniel Skjeldam says.

“By introducing the tallest LED-screen at sea, we will bring – and magnify - the splendid beauty of the passing nature to the guests inside.”

Hurtigruten, the world’s largest expedition cruise company, currently has two next-generation expedition ships under construction at Norway’s Kleven yard. In addition, Hurtigruten and Kleven recently announced plans for a third hybrid-powered sister ship.

Launched in 2019, 2020 and 2021, MS Roald Amundsen, MS Fridtjof Nansenand a yet to be named sister will explore some of the most unique areas on the planet.

The ships will showcase modern Scandinavian design, with features including the high-tech Amundsen Science Center, observation decks, an infinity pool, panoramic sauna, wellness center, three restaurants, bars, an Explorer Lounge and aft-facing suites with private outdoor hot tubs. 

The screen will be located in the ship’s atrium. Facing the three all-glass elevators, it towers all the way up to and including deck 10. Featuring cutting edge LED technology, the screen will provide a resolution beyond 4K Ultra-HD, with seamless and borderless display.

“With stunning image quality, the technology offers endless possibilities: We can use it to stream live lectures and presentations, to set the theme for the voyage, or just create a special atmosphere. But most importantly, it will be utilized to broadcast the spectacular nature to our guests on board in a format never seen before,” Skjeldam says.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.



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