New Carnival Trade Ads Highlight Travel Agents

Anna Kroupina, Open Jaw

“Travel Agent? More Like Good-Time Guru.”

“Travel Agent? More Like Quality-Time Curator.”

These are some of the headlines in Carnival Cruise Line’s new ad campaign aimed at demonstrating the important role of travel agents. The ads will run in trade print publications and agents can download them to use on their websites, post on social media or print out for office display.

The message is that agents are best qualified to deliver a transformative guest experience at sea.

Some ads aim to position travel agents as fun facilitators, while others touch on how a Carnival cruise experience can change guests, with headlines like “Super Serious Kevin Is Now Watermelon Floatie Kevin. Well Played.”

The campaign blends the brand’s “Choose Fun” and “Travel Agents Rock” themes while highlighting Carnival’s latest product features.

“Carnival is both a true advocate for travel agents and passionate about delivering fun, and this campaign really captures and combines those themes,” said Adolfo Perez, SVP of sales and trade marketing for Carnival. “The ads are playful, eye-catching and engaging, and we think that they’ll resonate with our travel partners and reinforce how important they are to us and to their clients.”

The ad campaign also supports a wave of Carnival product news coming in 2019, including the line’s West Coast expansion and Carnival Panorama updates, previews of Mardi Gras, new Europe itineraries and more.

The print ads from the campaign will be available to travel advisors to download from Carnival’s marketing library on GoCCL.com.

“We really want to expand the campaign beyond print publications so it can also be a tool for travel advisors to showcase and grow their business,” added Perez.



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