More Pizza! Carnival Cruise Line Expands Hub App Capabilities
Bruce Parkinson, Open Jaw
Carnival Cruise Line has announced enhancements to its Carnival Cruise Line Hub App, the biggest consumer app in the cruise industry with 5.1 million downloads.
App users can now take advantage of pre-cruise purchasing functionality and online check-in for CCL’s North America-based ships.
As well, the app’s popular “Pizza Anywhere” onboard function is now available on 11 ships with a fleetwide rollout expected to be completed later this year.
“At Carnival, we want to help our guests Choose Fun from the moment they book their cruise. The new features on the Hub App bring their vacation planning to the palm of their hand in ways that consumers have come to expect from great technology,” said Ron Dillehay, VP of booked guest e-commerce and guest experience.
New Pre-Cruise Functionality
With the Hub App’s new pre-cruise capabilities, guests can now manage their booking, complete their online check-in, and purchase a wide variety of items and experiences before departure, including shore excursions, spa treatments, specialty dining reservations, Wi-Fi packages and Fun Shop orders for stateroom delivery.
Expanded ‘Pizza Anywhere’ Feature
First available on Carnival Horizon and Carnival Vista, the Hub App’s “Pizza Anywhere” feature has been added to nine other ships, including Carnival Victory, Carnival Magic, Carnival Breeze, Carnival Conquest, Carnival Dream, Carnival Sensation, Carnival Glory, Carnival Ecstasy, and Carnival Liberty.
With the “Pizza Anywhere” function, guests can order a pie with the push of a button. To place an order, guests simply click on the ship’s map to mark their location, take a selfie to identify themselves and select their desired pizza and toppings. Five hand-tossed pizzas are available: margherita, funghi, prosciutto, pepperoni and quattro formaggi.
Pizzas are cooked to order and delivered hot to the guest’s location on board. Cost is $5 per pizza and automatically charged to guests’ Sail & Sign shipboard accounts. With pizza delivery well in hand, Carnival is now working towards a pilot to expand “Pizza Anywhere” deliveries with the addition of beverages.
Hub App is designed to serve as a one-stop-shop for making the Carnival vacation experience seamless and convenient from beginning to end, allowing guests to track daily happenings on board, view food, beverage and entertainment offerings, chat with family and friends, follow the ship’s route in real time, and access their Sail & Sign account.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.